SEO : Search Engine Optimization, Malaysia

SEO Defined

SEO, or Search Engine Optimization, is a process. The purpose of this process is to make web pages comply as much as possible with the algorithms that search engines use to rank web pages. The objective is to get as many qualified visitors as possible to the web page, through getting high Search Engine Result Positions (SERP) in the search engine listings.

Qualified visitors translate into potential customers. Thus the importance of optimizing a website for the search engines.

SEO is the best form of Internet Marketing

Studies show that more than 80% of Internet surfers find products and services through the search engines. This means that the best form of Internet Marketing is either SEO or pay-per-click advertisements that appear in the search results listing pages.

Pay per Click

Pay-per-click, as the name suggests, means that you pay every time someone clicks on your link. There are problems with pay-per-click. One problem is that it can be abused. To some extent, your competitors can click on your link, just to make you pay for nothing. Another problem is that your link appears only as long as you are willing to pay for it. If you set a budget, and your budget is exceeded, your link will no longer show up on the search engine's sponsored listings. A third problem is that some Internet users do not want to click on sponsored listings, so you lose some prospects.

Search Engine Optimization

Search Engine Optimization, if done properly, can position your web page high in a search engine listing when someone searches for keywords that are specific to your web page. This can bring you many qualified prospects. Of course, those who search for your keywords are those who are interested in your products.

With SEO you need not worry about how many clicks your web page receives, because you do not pay anything for clicks.