SEO Company Selection

CHOOSING AN SEO COMPANY

No SEO company can guarantee a first page ranking or any SERP ranking on the major search engines. Even Google has cautioned, Beware of SEOs that claim to guarantee rankings....

The fact is that the search engine algorithms are in constant change, and the changes can cause search engine ranking to change. So, unless the SEO company owns the search engines and are in a position to know before hand what algorithm changes are about to take place, they cannot guarantee any rankings.

But you will come across SEO companies who will offer a money back guarantee. Should you believe them and ignore Google's caution?

The next time someone offers you a money back guarantee for search engine optimization, select a keyword that will return millions of pages on the search engine listings, and make them guarantee to return to you not only the money you pay for SEO but also the money you pay them for web design. Then you will see how sincere they really are.

Possibly, some of them are only after the web design revenue. They guarantee a high ranking, but they do not mind returning the SEO money to you when your site fails to meet their promised ranking. After all, what they really want is the web design revenue!

The safest thing to do is to investigate how well the company's own website is ranking for keywords that must be important to the company.